Mondelez has deployed the Ngage Media screens to promote its energizing breakfast Belvita.
The ideal start to the day it starts really with Belvita Breakfast. The campaign is scheduled adaptive: only at the relevant times, namely in the morning, running the campaign. The campaign was commissioned by Posterscope.
maandag 29 februari 2016
DIGITAL SCREENS HAVE GREAT ATTENTION VALUE.
S group retail chain research about profitability: Catching the attention with screens
S group, a retail and service network with over 1600 outlets, carried out a research in 2013 about the attention value of digital screens. The research was done in co-operation with FirstView and TeknoVision.
TeknoVision movement cameras that measure dwell time were installed above a product shelf of Prisma Itäharju (supermarket) for two weeks. A 42-inch horizontal digital signage screen was installed in to the shelf end right next to the product. Underneath the screen were barbeque grills on display. During the first week there wasn’t any material playing on the screen. During the second week a picture and a price of the grill was displayed on the screen. The price was the same both weeks and it was the product’s normal price (not a special offer).
The dwell time of customers passing by the shelf (product) was measured with cameras. Here's what the activity towards the product looked like without the advertisement on screen and with the ad screen:
The purple line indicates the results of the first week. Green line indicates the results of the second week when the digital signage screen was in use.
Naturally the final decision of purchase is affected with several matters, from the price of the product to the appearance, features, and even packaging. A new barbeque grill isn’t on the shopping list of every customer. As the research show at best 5, 5 % of all customers were even the slightest bit interested in grills at all.
Nevertheless the interest towards the product clearly increased by advertising it on digital signage screen and that is what we wanted to know.
TeknoVision movement cameras that measure dwell time were installed above a product shelf of Prisma Itäharju (supermarket) for two weeks. A 42-inch horizontal digital signage screen was installed in to the shelf end right next to the product. Underneath the screen were barbeque grills on display. During the first week there wasn’t any material playing on the screen. During the second week a picture and a price of the grill was displayed on the screen. The price was the same both weeks and it was the product’s normal price (not a special offer).
The dwell time of customers passing by the shelf (product) was measured with cameras. Here's what the activity towards the product looked like without the advertisement on screen and with the ad screen:
The purple line indicates the results of the first week. Green line indicates the results of the second week when the digital signage screen was in use.
Naturally the final decision of purchase is affected with several matters, from the price of the product to the appearance, features, and even packaging. A new barbeque grill isn’t on the shopping list of every customer. As the research show at best 5, 5 % of all customers were even the slightest bit interested in grills at all.
Nevertheless the interest towards the product clearly increased by advertising it on digital signage screen and that is what we wanted to know.
zondag 28 februari 2016
the digital sales showroom.
The digital showroom revolutionizes the sales experience for retailers by offering them a more engaging and seamless buying approach. The interactive system blends collection information, sales tools and brand content in one seamless touchscreen interface.
“Our unique digital showroom concept is a juxtaposition of craft and innovation,” said Tommy Hilfiger. “The platform reflects values which are at the heart of our brand DNA: entrepreneurial, inspirational, surprising, inclusive and accessible. We believe this is the sales experience of the future and look forward to working with our retail partners in this exciting new setup.”
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AMSTERDAM, THE NETHERLANDS (January 2015) - Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of an innovative digital sales showroom, located at its global headquarters in Amsterdam, The Netherlands. The digital showroom revolutionizes the sales experience for retailers by offering them a more engaging and seamless buying approach. The interactive system blends collection information, sales tools and brand content in one seamless touchscreen interface.
"Our digital showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams," said Daniel Grieder, CEO, Tommy Hilfiger. "We are passionate about providing our clients with the best service, experience and quality. Our new digital showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business to business sales. The concept also supports our ongoing focus on efficiency and will significantly streamline and enhance the Tommy Hilfiger sales experience."
"Our unique digital showroom concept is a juxtaposition of craft and innovation," said Tommy Hilfiger. "The platform reflects values which are at the heart of our brand DNA: entrepreneurial, inspirational, surprising, inclusive and accessible. We believe this is the sales experience of the future and look forward to working with our retail partners in this exciting new setup."
The centerpiece of the digital showroom is an interactive half-meter by one-meter touchscreen table set in a sleek walnut frame, which connects to a four-meter-high wall-to-wall grid of ultra-high-definition 4K screens. Customers can digitally view every item in the Tommy Hilfiger sportswear and Hilfiger Denim seasonal collections and create custom orders with all product categories laid out across a single screen. They can view head-to-toe key looks, zoom in with incredible detail to see unique design features, and click on a garment for specific information such as color offerings and size ranges.
The product selection and ordering experience builds on a traditional sales approach, reimagined through the digitalized system that streamlines and simplifies the process. The interactive interface allows for in-depth discussions on styling, merchandising and deliveries that are tailored to each client. Furthermore, by complementing traditional sales tools with an array of brand information, the digital showroom effectively immerses the customer in the complete Tommy Hilfiger brand experience.
The digital showroom concept also supports Tommy Hilfiger's ongoing sustainability mission, as it reduces sample production, eliminates the need for printed order forms, and diminishes the ecological impacts of shipping. In turn, the environmental impacts of sample creation are significantly reduced, from the supply chain and manufacturing to packaging and international shipping.
Tommy Hilfiger will launch its digital showroom on January 21, 2015, in Amsterdam with key international wholesale partners, and the company is establishing a global roll-out plan to expand the concept into markets worldwide.
“Our unique digital showroom concept is a juxtaposition of craft and innovation,” said Tommy Hilfiger. “The platform reflects values which are at the heart of our brand DNA: entrepreneurial, inspirational, surprising, inclusive and accessible. We believe this is the sales experience of the future and look forward to working with our retail partners in this exciting new setup.”
=============
AMSTERDAM, THE NETHERLANDS (January 2015) - Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of an innovative digital sales showroom, located at its global headquarters in Amsterdam, The Netherlands. The digital showroom revolutionizes the sales experience for retailers by offering them a more engaging and seamless buying approach. The interactive system blends collection information, sales tools and brand content in one seamless touchscreen interface.
"Our digital showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams," said Daniel Grieder, CEO, Tommy Hilfiger. "We are passionate about providing our clients with the best service, experience and quality. Our new digital showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business to business sales. The concept also supports our ongoing focus on efficiency and will significantly streamline and enhance the Tommy Hilfiger sales experience."
"Our unique digital showroom concept is a juxtaposition of craft and innovation," said Tommy Hilfiger. "The platform reflects values which are at the heart of our brand DNA: entrepreneurial, inspirational, surprising, inclusive and accessible. We believe this is the sales experience of the future and look forward to working with our retail partners in this exciting new setup."
The centerpiece of the digital showroom is an interactive half-meter by one-meter touchscreen table set in a sleek walnut frame, which connects to a four-meter-high wall-to-wall grid of ultra-high-definition 4K screens. Customers can digitally view every item in the Tommy Hilfiger sportswear and Hilfiger Denim seasonal collections and create custom orders with all product categories laid out across a single screen. They can view head-to-toe key looks, zoom in with incredible detail to see unique design features, and click on a garment for specific information such as color offerings and size ranges.
The product selection and ordering experience builds on a traditional sales approach, reimagined through the digitalized system that streamlines and simplifies the process. The interactive interface allows for in-depth discussions on styling, merchandising and deliveries that are tailored to each client. Furthermore, by complementing traditional sales tools with an array of brand information, the digital showroom effectively immerses the customer in the complete Tommy Hilfiger brand experience.
The digital showroom concept also supports Tommy Hilfiger's ongoing sustainability mission, as it reduces sample production, eliminates the need for printed order forms, and diminishes the ecological impacts of shipping. In turn, the environmental impacts of sample creation are significantly reduced, from the supply chain and manufacturing to packaging and international shipping.
Tommy Hilfiger will launch its digital showroom on January 21, 2015, in Amsterdam with key international wholesale partners, and the company is establishing a global roll-out plan to expand the concept into markets worldwide.
2016 AMOLED Market, Estimated an Increase of Approx. 40% from 2015.
According to 2016 OLED Display Annual Report, published by UBI Research, 2016 AMOLED panel market is estimated to show US$ 15,000 million, which is a growth of approximately 40% from 2015. The report also expects the shipment to record 16% increase compared to 2015 with 270 million units, and 2016 to be the year for the AMOLED industry could take off again.
UBI Research revealed that “Samsung Electronics is actively selecting AMOLED panel for mainstream models of Galaxy and the demand for AMOLED panel by Chinse set companies is also increasing. Additionally, Apple’s application of flexible AMOLED panel for iPhone is becoming more concrete, and OLED TV sales is gradually increasing. As such LCD will be slowly replaced”. Particularly, regarding AMOLED for mobile device market, UBI Research explained that “the flexible AMOLED panel equipped set market analysis shows approximately 500K (Gen 6) per month will be required until 2020, and it is anticipated that active flexible AMOLED investment will be continually carried out”.
The AMOLED market growth staggered momentarily in 2015, but due to the increase of demand for mainstream AMOLED panel and flexible AMOLED panel, it grew with a large margin in 2015. Accordingly, investment for flexible AMOLED panel application for Apple’s iPhone, which is leading the total smartphone market with Samsung Electronics, is in consideration. The panel companies in China, Japan, and Taiwan are also anticipated to invest in flexible AMOLED panel, and bring energy into stagnated OLED related display industry.
According to the 2016 OLED Display Annual Report, the AMOLED panel market exceeded US$ 10,000 million with approximately 230 million units in 2015, an increase of approximately 25% from the previous year. It is expected to record US$ 67,000 million until 2020 with CAGR of approximately 46%.
While it's not the 3D Star Wars hologram you're hoping for, Mitsubishi is developing a system to project video in mid-air, which it hopes to commercialize in time for the Tokyo 2020 Olympics. To pull it off, the company is using two types of optical tech: a beam splitter, which divides incoming photons into reflected and transmitted light, and a retro-reflective sheet that bounces light back in exactly the same direction it came from. By arranging them just so with a display (below), the light reconverges to form an image that appears to float in the air.
Mitsubishi developed a special optical simulation program to figure out how to arrange the elements in order to create a 56-inch diagonal image that sits a meter (40 inches) from the beam splitter. It said the main problem with the tech is that "people who are not accustomed to focusing their eyes on open space find it difficult to understand where an aerial images is being displayed." As a result, the system also projects guide images on walls place on either side of the "screen" so you know where to look.
Mitsubishi thinks it could be used to project large images in public spaces or display "life-sized images of people for remote communication." It expects to commercialize the tech by 2020, but hopefully they'll have some kind of proof-of-technology prototype coming soon.
donderdag 25 februari 2016
Yosemite Firefall 2016
Shoot on 2/15/2016. One of the most stunning moments in Yosemite National Park. We hiked about an hour from Southside Dr to a high plateau where you have full view of the tunnel from Village perspective.The setting sun hits Horsetail Fall at just the right angle to illuminate the upper reaches of the waterfall. And when conditions are perfect, Horsetail Fall glows from white to gold, red in the peak, then fade out quickly in 20 minutes.
woensdag 24 februari 2016
WOW: Experience.
Amazing Experience digital artistry from Nobumichi.
Asai when Intel tech and real-time face tracking combine to transform one woman's face into an hypnotic living lightshow unlike anything
you’ve seen before.
dinsdag 23 februari 2016
In our minds.
In Our Minds is a holographic art installation expressing the idea of what we see is limited only to the image of our perception toward it.
They say we live in the universe, we say we live in our brains and its perception of the universe.
The project was made possible through a 360 projection mapping realized on a human brain mockup inside of a holographic display installation. In addition, immersive visualization was displayed around the room, taking the audience from inside of their minds to an inspiring journey into outer infinite space.
See the full story
maandag 22 februari 2016
Inside Samsung 837: Samsung's first North American flagship.
Samsung 837, the Korean giant's first flagship retail space opens on Monday in New York City.
Located at 837 Washington Street in the Meatpacking District, the 55,000 square-foot space isn't your typical retail store. In fact, it's not a store at all.
Not a store Samsung 837 is might be Samsung's flagship retail space, but it is not a store. Other than food, you can't actually buy anything in the space.
Another unique aspect of the space is the Selfie Station. Users are invited to take a photo of themselves with a Samsung smartphone. A few seconds later, that photo is projected onto "The Screen" for everyone to see. Even cooler, the selfie itself is comprised of thousands of other photos, creating a pointillisy effect.
I won't lie. Seeing my smirk projected across three stories of screens was cool.
But the coolest part of Samsung 837 has to be the VR Tunnel. Featuring an installation from Black Egg & Kenzo Digital, the VR Tunnel is comprised of mirrors and screens across the entire chamber.
Before you enter the tunnel, you're instructed to enter in your Instagram handle. Then you walk through a tunnel where all of your photos, hashtags and Instagram descriptions are projected against screens that literally cover the entire space. The floor and ceiling are mirrored, giving off a truly sci-fi effect.
More information here
Located at 837 Washington Street in the Meatpacking District, the 55,000 square-foot space isn't your typical retail store. In fact, it's not a store at all.
Not a store Samsung 837 is might be Samsung's flagship retail space, but it is not a store. Other than food, you can't actually buy anything in the space.
Another unique aspect of the space is the Selfie Station. Users are invited to take a photo of themselves with a Samsung smartphone. A few seconds later, that photo is projected onto "The Screen" for everyone to see. Even cooler, the selfie itself is comprised of thousands of other photos, creating a pointillisy effect.
I won't lie. Seeing my smirk projected across three stories of screens was cool.
But the coolest part of Samsung 837 has to be the VR Tunnel. Featuring an installation from Black Egg & Kenzo Digital, the VR Tunnel is comprised of mirrors and screens across the entire chamber.
Before you enter the tunnel, you're instructed to enter in your Instagram handle. Then you walk through a tunnel where all of your photos, hashtags and Instagram descriptions are projected against screens that literally cover the entire space. The floor and ceiling are mirrored, giving off a truly sci-fi effect.
More information here
donderdag 18 februari 2016
Theraflu Thermoscanner - First outdoor ad that can detect fever.
During the peak of flu season in Poland, Saatchi & Saatchi/ Interactive Solutions Poland and Saatchi & Saatchi Switzerland have joined forces to create a tool that detects fever - one of the main flu symptoms - and have introduced the World’s first outdoor ad that can check if you have a fever using a live Thermo-scanner camera.
woensdag 17 februari 2016
Revolutionary flexible smartphone allows users to feel the buzz by bending their apps.
Researchers at Queen’s University’s Human Media Lab have developed the world’s first full-colour, high-resolution and wireless flexible smartphone to combine multitouch with bend input. The phone, which they have named ReFlex, allows users to experience physical tactile feedback when interacting with their apps through bend gestures.
“This represents a completely new way of physical interaction with flexible smartphones” says Roel Vertegaal (School of Computing), director of the Human Media Lab at Queen’s University.
“When this smartphone is bent down on the right, pages flip through the fingers from right to left, just like they would in a book. More extreme bends speed up the page flips. Users can feel the sensation of the page moving through their fingertips via a detailed vibration of the phone. This allows eyes-free navigation, making it easier for users to keep track of where they are in a document.”
For more info on ReFlex, visit www.hml.queensu.ca/reflex
“This represents a completely new way of physical interaction with flexible smartphones” says Roel Vertegaal (School of Computing), director of the Human Media Lab at Queen’s University.
“When this smartphone is bent down on the right, pages flip through the fingers from right to left, just like they would in a book. More extreme bends speed up the page flips. Users can feel the sensation of the page moving through their fingertips via a detailed vibration of the phone. This allows eyes-free navigation, making it easier for users to keep track of where they are in a document.”
For more info on ReFlex, visit www.hml.queensu.ca/reflex
dinsdag 16 februari 2016
Wheel Display
We had seen it before but this is amazing.
96% of respondents believe video bikes are more impactful than billboards
More information here
maandag 15 februari 2016
Which firm is trademarking the most VR inventions?
Attention around VR seems to be reaching an all-time high, with the crowd-funded Oculus Rift due to ship in March 2016, after it was acquired by Facebook for $2 billion last year (the biggest sale in VR history). Other players such as Microsoft, Sony, HTC and Google are also keen to get in on the act.
Take a look here
zondag 14 februari 2016
zaterdag 13 februari 2016
Digital Signage Methods.
Looking to get started with digital signage, but unsure of the best way to get content showing on your displays? There are numerous options to consider when choosing between a DIY job or a cloud-based service. It all comes down to what is most important for your team.
Here, we give an overview of three popular options for digital signage: Cloud-Based, DIY Solutions, and USB Stick.
Cloud Based: Your digital signage company handles all of the technical backend functions including hosting your content, software updates, and security regulations. Cloud-based digital signage allows for simple remote management where you’ll pay a monthly or annual fee for the Software-as-a-Service (SaaS) provided.
Some SaaS companies will provide a media player to you or give the option to purchase one. Others will only provide the software and you will need to source and maintain your own player.
DIY Solutions: Your IT team or contractor will develop a media player and content management system. Custom solutions typically involve connecting computers or small devices like Raspberry Pi (more on this in the next section) to your screens and creating your own content management system. You’ll need to use your servers to connect your management system with your player. Open source DIY signage options like Xibo, and Concerto are available for you to to download and customize.
You’ll need to use your servers to connect your management system with your player. Open source DIY signage options like Xibo, and Concerto are available for you to to download and customize.
USB Stick: Certain displays, including most modern televisions, have the option of playing back content from a USB drive. The specific capabilities will differ from display to display, but the functionality is usually limited to a slideshow of images and videos of specific file types. You don’t need additional hardware or software since your content is stored locally on the player.
We recommend a cloud-based solution for several reasons, but it is understandable why you would consider doing-it-yourself. Some of our own customers tried to go the DIY route before choosing Enplug. For companies who want to DIY but need to power multiple screens across multiple locations, you’ll have to explore more technical DIY signage methods.
If you only need to display simple content like a continuous series of graphics, the USB option is plausible. Since the USB option is so limited, we’re covering DIY signage and cloud-based solutions in more depth.
Here more information.
Here, we give an overview of three popular options for digital signage: Cloud-Based, DIY Solutions, and USB Stick.
Cloud Based: Your digital signage company handles all of the technical backend functions including hosting your content, software updates, and security regulations. Cloud-based digital signage allows for simple remote management where you’ll pay a monthly or annual fee for the Software-as-a-Service (SaaS) provided.
Some SaaS companies will provide a media player to you or give the option to purchase one. Others will only provide the software and you will need to source and maintain your own player.
DIY Solutions: Your IT team or contractor will develop a media player and content management system. Custom solutions typically involve connecting computers or small devices like Raspberry Pi (more on this in the next section) to your screens and creating your own content management system. You’ll need to use your servers to connect your management system with your player. Open source DIY signage options like Xibo, and Concerto are available for you to to download and customize.
You’ll need to use your servers to connect your management system with your player. Open source DIY signage options like Xibo, and Concerto are available for you to to download and customize.
USB Stick: Certain displays, including most modern televisions, have the option of playing back content from a USB drive. The specific capabilities will differ from display to display, but the functionality is usually limited to a slideshow of images and videos of specific file types. You don’t need additional hardware or software since your content is stored locally on the player.
We recommend a cloud-based solution for several reasons, but it is understandable why you would consider doing-it-yourself. Some of our own customers tried to go the DIY route before choosing Enplug. For companies who want to DIY but need to power multiple screens across multiple locations, you’ll have to explore more technical DIY signage methods.
If you only need to display simple content like a continuous series of graphics, the USB option is plausible. Since the USB option is so limited, we’re covering DIY signage and cloud-based solutions in more depth.
Here more information.
Analytics/Dashboards.
Tools to create dashboards for digital signage:
- Geckoboard: connects to all your data sources (e.g. Salesforce, Zendesk, Basecamp, Excel) and displays your most important metrics in an organized visual. See our tutorial on how to do this here.
- Google Sheets: use the free tools available in Google Docs to create graphs of your most important data and metrics. See how you can create automatically updated graphs like this here.
woensdag 10 februari 2016
Signage LED Wall
Happy Chinese New Year everyone. We wish all our readers a prosperous and healthy New Year.
Came across this awesome LED wall at a shopping centre in Sydney Australia with a Chinese New Year animation located at the front of the lifts.Theme that was worth sharing.
Came across this awesome LED wall at a shopping centre in Sydney Australia with a Chinese New Year animation located at the front of the lifts.Theme that was worth sharing.
maandag 8 februari 2016
Coolux Pandoras Box + Robot Show.
1 robot, 2 video projectors, 4 led pars controlled by a pandoras box dual server.
More info at www.matteomattioli.com
zondag 7 februari 2016
Miami International Airport Welcome Travelers to South Florida.
With more than 40 million international passengers traveling through it each year, the Miami International Airport is the nation’s second busiest airport for international travelers. And, until recently, the first introduction to the beauty of Miami and the South Florida region experienced by these travelers was a windowless International Arrivals terminal!
It’s no wonder then that, when the Miami-Dade Aviation Department (MDAD) undertook the task of updating and improving the International Arrivals Terminal, they wanted to include a graphically compelling way to welcome visitors to the airport and city, immediately lifting their spirits after a long day (or more) of travel. “You never get a second chance to make a first impression. We wanted our International Arrivals Terminal to provide a sense of place and put a big smile on the faces of our visitors from the minute they arrived in the area,” explained Miami-Dade Aviation Department’s Chief of Aviation Signage Richard Garcia. “We literally wanted to create a moving, visual experience for travelers that brought the natural beauty and wonders of the region right inside the arrivals area — and we accomplished that, thanks to NanoLumens.”
MDAD selected NanoLumens (www.NanoLumens.com), the industry-leading manufacturer and marketer of LED visualization solutions in any size, shape, or curvature, to design a massive, 200-foot-long, double-sided NanoCurve™ LED display to showcase stunning images and video of Miami and the South Florida region.
More information here
Poalim Digital.
At ' Poalim-Digital' project, VISUALED has been chosen to define and execute a one of its kind multimedia concept in Israel & worldwide. The company has been in charge on every stage of the project including defining & implementing different types of powerful digital displays with different technologies, integration of synchronized content systems with a unique audio solution, planning and manufacturing facilities that provide easy maintenance and uncompromised architecture. The project has also included characterizing and programming information interfaces as well as designing, planning and producing the content in a non-conventional resolution to provide intuitive accessibility to the bank services. The digital branches will provide an ensemble of the digital self-service banking with the use of the world's most advanced technological, interactive and visual assistance.
Our creative team have been working in full cooperation with 'Poalim' marketing & technological divisions in order to reach a unique concept which will fulfill the vision of the bank's CEO. The concept formation has included balance between the need to get a functional and intuitive project that will answer the project goals and the need of leading the bank into a technological front.
Our studio has brought the designs to the next level with the collaboration with one of the best branding companies in Israel " Baruch Nae", which formulated a strong conceptual shell for Visualed's concept. Our studio resuscitated the designs with the help of the animation department which was responsible of creating 3d models that were used in different contents.
Visualed will manage & broadcast the content through the 'C-Nario', a digital signage management system developed by YCD Multimedia, which will be presented at the bank's digital branches, while the first one has opened this month (November 2015), on Iben Gvirol,Tel-aviv. Those branches will offer to the digital customers a wide range of advanced technological services as suitable to the "digital revolution" which 'Poalim' leads to. the interactive screens will present the digital bank services and the entire information that a digital client needs to know through an online experience.
woensdag 3 februari 2016
3D Fish in an Interactive Aquarium with Transparent Displays.
Check out CDS’ new ‘ClearVue 3DP’ creation with their transparent LCDs. Combining an Ultra High brightness LCD with Transparent LCD, using ‘polarmatch’ technology to achieve a parallax 3D environment in which to immerse you customer in your brand message…
The concept allows you to have an active background image, as well as a transparent LCD working in combination. In this particular example we have a 2,000 cd 47” LCD as the rear panel , and TLCD with matched polarisation approx. 180mm in front
We have just used some demo content here at CDS, check it out in this YouTube clip below, the background display shows the aquarium foliage and the foreground shows the majority of the fish.
A couple of clients have used this concept to create immersive displays with the most incredible and fantastic ideas! You could even put a product between the displays if you wanted to! For more
dinsdag 2 februari 2016
Digital billboards dominate new South Shore route / Canada
Out-of-home (OOH) advertising firm Cieslok Media has expanded its inventory of digital billboards with a double-sided structure beside Autoroute 30, the newest bypass route on Montreal’s South Shore.
The structure’s 4.3 x 14.6-m (14 x 48-ft) light-emitting diode (LED) displays are, to date, the only large-format digital billboards on the southern detour toll route, which connects to the Trans-Canada Highway and the U.S. border and carries more than 50,000 eastbound and westbound commuters daily. The billboards are programmed to run up a one-minute loop comprising six 10-second spots.
“Brands will reach South Shore communities and commuters without the distraction of other media,” says Dan Starnino, Cieslok’s vice-president (VP) of business development.
Borderless projection screens.
Franklin Moore of AV Stumpfl takes us through the latest borderless projection screens.
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